With Youth Spirit Squads, we developed a clear brand architecture to show parents how their 3 brands fit together, and we formalized each brand’s identity and positioning. This translated into a website that showcases the brands effectively while addressing technical challenges for both the internal team and parents. We also created a professional video highlighting the important work they are doing. Finally, we supported the organization’s collaboration by onboarding them onto Google Workspace and training their team on how to use it efficiently.