The Pulse

Poppi started as a simple glass bottle. Today, it’s a multibillion-dollar brand—and its journey is proof of just how powerful thoughtful branding can be. From small business owners, there's a lot to learn from how Poppi turned a better-for-you soda into a cultural phenomenon. But before diving into their story, it’s important to understand what it really means to build a brand . Branding is about far more than a logo or product. It's the entire perception and experience p